Joanna has thoughtfully designed each piece of the collection with family, aesthetic and practicality in mind. There is no denying that her authenticity shines through in every detail of the line, delivering her very own characteristic style. Her passion is to create inspired pieces available to all homes at prices families can afford. Magnolia Home by Joanna Gaines is an inspiring new category for the home furnishings industry. It characterizes a design style that appreciates the uniqueness of vintage elements and creatively combines them in a simple and fresh way that is friendly and comfortably livable.